About
THE BATTLE WITH MY SENSITIVITIES
MY SKIN WAS HORRIBLE
Growing up, I discovered that I was severely allergic to chemicals. Countless episodes of losing consciousness—sometimes with bubbles frothing at my mouth—after taking over-the-counter medications like painkillers and cold remedies led me to explore natural alternatives for healing.
Skincare was no different—most products left my skin miserable, and at their worst, triggered severe allergic reactions. In my early 30s, I battled with cystic adult acne. To cover the breakouts, I used heavy foundation daily, only to wake up the next morning with my skin inflamed and worse than before. I felt like my skin was aging rapidly, and the scars seemed like they would never heal.
Desperate to fix my skin, I overloaded on products—toners, serums, creams, and spot treatments—without realizing they were causing more harm than good. The excessive use of harsh chemicals left my face feeling burned and inflamed.
LED TO NATURE
It was a turning point when I realized that essential oils weren’t just for their fresh scents but had powerful healing properties. I began switching to an all-natural approach, and over time, both my skin and my confidence healed dramatically.
The stress of work and life undoubtedly played a role in my skin struggles. During my time in the fast-paced fashion industry, I faced tremendous pressure, which reflected in my skin. Skin truly is what you eat and a mirror of your lifestyle.
A pivotal moment came when a friend urged me to take a vacation. During a trip to a small Caribbean island, I discovered the abundance and power of natural remedies. That experience ignited my passion for learning about holistic healing and the deep connection between mind, body, and skin. I began traveling, not for work, but to explore and embrace the wisdom of natural care.
meet keiko
Born and raised in Tokyo, I’ve lived in New York since the late ’80s. I’ve studied skincare in New York, India, and Japan, and am a licensed esthetician, certified aromatherapist, Reiki healer, performing dancer, and founder of Puresthetique Holistic & Laser in NYC.
Despite years of skin troubles in my 30s and 40s, switching to a gluten-free diet and handmade natural care transformed my skin. Now, with my dream 3-step skincare products, this simple regimen continues to heal past damage and re-balance my skin. At nearly 60, my skin faces new challenges like wrinkles, dryness, and pores, but it’s happier and healthier than ever. Sensitive skin? Here is my secret.